How does Google rank your website in keyword’s search results?
Few but Major factors affects for website keywords ranking
- Website Traffic Count / Number of Hits or Pages Visits
- Number of Sessions
- Organic Sessions
- Number of Users
- Number of Sessions per User
- Number of Pages per Session
- Average Session Duration
- Average Time on Page/ Dwell Time
- Bounce Rate
- Exit % Percentage
- CTR – Click Through Rate
- Average Position of each Keyword
Monitor above mentioned parameters/ factors with their predefined benchmarks in Google Analytics and watch your website’s keywords ranking will start to increase within 15 to 30 days. To reach at Top Rank & maintain Ranking have to manage their predefined benchmarks at their high level.
YGOSEO – It’s purely 100% White Hat SEO technique as it can be measure & monitor through Google Analytics tool.
To have this type of SEO Technique for your Website or Web pages contact us now !
1. Website Traffic Count / Number of Hits or Pages Visits
A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.
* Benchmark – Maximum number of Pages visits/ hits.
1. Visit – This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit – This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*
3. Page View – This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits – The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits.
To give you an example – Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources – How do visitors find your site
- Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.)
- Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links)
- Organic Search (queries that sent traffic from any major or minor web search engines)
- PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases)
2. Number of Sessions
Sessions in Google Analytics are defined as the total number of visits to your site — including both new and repeat visits. So that same person who visited your site 100 times on the same device is counted as one user, but 100 sessions.
A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and e-commerce transactions.
* Benchmark – Maximum number of Sessions.
3. Organic Sessions
The term “Organic Sessions” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results.
Visitors who are considered organic find your website after using a search engine like Google, Yahoo or Bing, so they are not “referred” by any other website.
* Benchmark – Maximum number of Organic Sessions.
4. Number of Users
In simpler terms, “users” is the number of new and returning people who visit your site during a set period of time.
The first time a person visits your site, a Google Analytics cookie will be set and a unique identifier will be assigned to them.
* Benchmark – Maximum number of Users.
5. Number of Sessions per User
Definition: The total number of sessions divided by the total number of users.
Each time a user initiates a session, a session counter increments for that user. For example, if User A comes to your site for the first time in January, that user’s session count is 1. If the user returns in February, the session count is 2, and so on for each subsequent return.
* Benchmark – If your site has a Sessions per User of between 1.2 and 1.6 then you are average compared with this benchmark. 1.6 to 1.99 comes under Good & above 2 is Excellent.
With less than 1.2 you are definitely under performing the sessions per user benchmark.
6. Number of Pages per Session
In Google Analytics, “Pages per Session” is calculated by dividing the total number of pageviews by the total number of sessions.
You can find the data for Pages per Session by navigating to “Audience” >> “Overview.”
* Benchmark – The unofficial industry standard is 2 pages per session.
For most sites, the goal is keep users engaged, nurture their interest, and get them to take the next step. More pages per session often indicates that your users are highly engaged and willing to explore more of your site.
7. Average Session Duration
To calculate Average Session Duration, Analytics sums the duration of each session during the date range you specify and divides that sum by the total number of sessions.
- Total Session Duration: 1000 minutes (60,000 seconds)
- Total Sessions: 100
- Average Session Duration: 1000/100 = 10 minutes (600 seconds)
* Benchmark – 2 to 3 Minutes Average Session Duration.
For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might not seem like much time, but it’s enough time for users to read content and interact with your website. And for this reason, longer sessions indicate more engaged visits.
8. Average Time on Page/ Dwell Time
The time-on-page for a web page is calculated by the time difference between the point when a person lands on the page and when they move on to the next one.
Average time on page is simply the average amount of time all users spend on a single page. But measuring it isn’t as straightforward as you’d think. Here’s why: Google Analytics tracks time on page and time on site by measuring the difference between the timestamps of hits.
* Benchmark – 2 to 3 Minutes Average Time on Page / Dwell Time.
The truth is, ideal average for time on page will vary. Some marketers state that their average time on page is between 2-3 minutes. Others dial into this metric using read time, which is averaged based on the number of words in an article and a general reader’s words per minute speed.
9. Bounce Rate
Bounce Rate – It represents the percentage of visitors who enter the site and then leave (“bounce“) rather than continuing to view other pages within the same site.
Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website.
* Benchmark – in the range of 26 to 40 percent is Excellent.
41 to 55 percent is roughly average.
56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
10. Exit % (Percentage)
An exit is the metric referring to the number of times visitors have left a site from a single page. The page’s exit rate indicates how often visitors exit from it after visiting any number of pages on the site; as a percentage, exit rate is calculated as the number of exits / number of pageviews for a particular page.
It may simply indicate that the visitor found what they were looking and then left your site.
* Benchmark – Lowest is the Excellent.
11. CTR – Click Through Rate
Click-through rate. Clicks divide by Impressions on Google Search Engine.
* Benchmark – Highest is the Excellent.
12. Average Position of each Keyword
“Average Position” is an average (sum of positions divided by the total number of impressions of each keyword) of your positions for every keyword you rank for.
* Benchmark – Lowest is the Excellent.
Improvement in Keywords Ranking 1st then Billing !Ygoseo.com
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