What is an explainer video?
It is a marketing tool which helps in audience engagement and entertainment. This makes them understand what the product is and how it will aid in solving their problems. Most of the companies who know that consumer engagement is crucial have made a shift to animated explainer videos.
Three reasons why you should get one immediately:
- It is a great marketing tool.
- This is one of the most interesting ways to engage your audience.
- You get a strong online following and slowly you will see a boost in the sales of your company.
Here is a more detailed understanding of why you need them.
Your product or service is explained in a fun and engaging manner.
Video is a medium that’s emotional, visual and most importantly, effective because it describes the service and product better than any other form. Two minutes is all an animated explainer videos needs from you. In those two minutes or under, the video can make the audience understand the concept of your brand and deliver the basic idea by creating interesting imagery on screen that brings about the emotive side of the audience.
Visitors slowly turn into loyal customers
A lot of tried and tested methods like websites, door to door marketing don’t have the same effect on your vistors as an animated explainer video. It has the power to convert your audience into loyal customers in the long run. This is because explainer videos give a clear understanding to the customers from the get go.
Your brand’s online visibility increases.
A human being has a 8 second span but with a video on the site, they stay for longer. From the initial 8 seconds the attention span increases to 2 minutes. That is a big difference.
Removing the bounce
There’s a tendency of people to leave the website after taking a simple quick glance. This is known as bouncing. With a video on the website, you will see how the number of people leaving your website after the first glance significantly reduces. So if you’re a startup, this can be great for you.
Learn why animated videos can be effective in marketing strategy
Animated explainer videos are a marketing asset that can have a far-reaching, substantial impact on almost all branches of your business. Let’s understand why animated videos are such an important part of marketing strategy.
They have an impact on busy people
A lot of business executives have revealed that they watch business-related animated videos on a weekly basis and prefer videos to text. As a company, the best way to get started is by re-purposing your text-based content into an animated explainer video and then putting it on a suitable platform for your target audience. This will have a two-fold effect. Not only will you attract more attention from interested businesses, but the time taken for them to understand your offer will also reduce. A ten-page document can be simply reduced to a 3-minute explainer video and be doubly effective.
It retains more people than you expected
According to a study by Invodo, 65% of the people who watch animated product videos, finish more than ¾ of it. People pay attention to the things they care about. Your animated video needs an attention-grabbing, persuasive opening to hold on to the customer’s attention for the first 10 seconds. After this, you need to work to boost the viewer’s interest by sharing customer quotations, impressive product results etc. You need to give a powerful incentive at each step to make sure your customers view the video until the very end.
Make sure your customers don’t have a bad viewing experience.
If your video doesn’t load immediately, stops while loading or stalls more than one time, you can lose important leads. Poor loading time is one of the foremost reasons for poor viewership. The effects can be seen in real-time on people when any big live streaming event starts stalling. If you see that your video has poor engagement, check if the loading time is longer than four seconds. The playback should be smooth without any buffering time. Take as many steps as possible to create a smooth viewing experience.
You get access to international customers
With the help of animated explainer videos, you can enter the video marketing field that makes it easier to reach a global audience. For a search engine giant like YouTube, 80% of the video views are from outside the US. If you want to step out of your national market, making quality animated videos is your ticket to success. Animated videos speak through images which also make it suitable for non-native English speakers and securing global viewership.