Are you using videos as part of your company’s social media marketing, or are you at least considering it?
If you want to know how to adopt video marketing on social networks and achieve the expectations of Internet users to obtain their opinions and participation, you’ve come to the right place. Today we will learn together how to optimize the performance of videos on social networks such as YouTube, Facebook, Instagram and Twitter.
You may have some questions like what is the need to personalize the content? Why not just upload the video? Especially when the networks give the facility to load them instantly.
It must be remembered that each social network has different points from technical aspects such as width-weight and the approaches of the messages.
Social media video marketing tip on various types of platforms
Generally, when searching on Google, most of the video results are directly from Youtube, so it is necessary that the searches capture the attention of the viewers.
Videos with fewer texts, where people speak from the first to second, will quickly capture the attention of viewers.
Upload videos in any format to Youtube, but making sure they are in HD definition.
There is always a debate about the ideal duration of video marketing on social networks, especially on YouTube; According to the time rules, videos of up to 15 minutes can be uploaded, the story changes if the account is verified, where they are longer, but obviously, the content must be interesting so as not to bore.
Audiences on Facebook
In the case of organic videos, these can appear on the main wall of the user who has liked your page, if a mutual friend has the same interests or if you are paying for the video aimed at specific audiences.
Facebook is one of the places where it is most difficult to gain the attention of users and to move them away so that they are not distracted by advertising, photos or competitor material. In less than 5 seconds, your video has to capture their attention.
Another problem not only on Facebook but also on Instagram is that the videos are played without audio, and it is the users’ decision whether they choose to continue watching it with the audio. Due to this, it is recommended that from the first image, you put subtitles or impressive images that make people know what the video is about.
Note: Videos on Facebook can be up to 2 hours long at 1280 x 720 resolution.
Actions on Instagram
Like on Facebook, videos on Instagram are displayed on the page.
Here are two options: the person stays watching the rest of the video or keeps scrolling to see other content that caught their attention.
With great mobile access, your videos should show the action fast and up close!
Don’t forget about Twitter
Although Twitter is not the first social network that comes to mind to watch videos, we must not leave it behind.
If you watch the videos from the computer, they fit the screen, but in the case of mobile phones, the screen occupies its entirety when you click. Since your audience is mostly mobile, please consider a vertical orientation when recording.
For Twitter videos, it can be played for 140 seconds at 1920 x 1200 resolution.
For example, the sports brand Puma uses celebrities as influencers in its campaigns, such is the case of the model Cara Delevingne who with the hashtag #DoYou, a series of videos of less than a minute in length that expose the change in female empowerment.
If you are advertising with a specific video, it can last up to 10 minutes. If you don’t want the videos as advertising but long-lasting, you have to upload them through the Twitter ads area.
As you can see, each type of social network has its requirements and mechanisms for videos, just as each audience has different expectations about the content they view.
If you plan to do video marketing on social media with the same material, I recommend that you customize it to convey the correct message to the public.
Each social network has its own video requirements, and each audience has different expectations for content. If you want to share a video on multiple networks, customize and upload a version of your video for each specific platform.