Digital marketing may be a complex subject to some marketers, but it is worth taking some time to see the marketing challenges that will emerge and the opportunities that arise as we travel into the universe of digital marketing.
To me, the greatest opportunities in the digital marketing space involve people’s interest in both traditional marketing and digital marketing.
Digital marketing is a complicated and costly process. This is especially true of medium and small businesses that lack the budget and talent to make an impact. But for all businesses with a little digital expertise, digital marketing can be very simple and affordable, and even better, it can drive revenue and sales.
Too often, digital marketing is associated with fancy websites, high prices, and woefully bad customer experiences. This shouldn’t be the case. All businesses need to meet buyers in real-time. This means targeting specific consumers through online ads. Digital marketing is a quick and easy way to get there.
Online marketing can be about as expensive as it needs to be. Small businesses have the resources and talent to execute a digital marketing campaign at a reasonable cost. These are some of the marketing channels that will help your business achieve its goals:
If you want to know what will make your customers stay longer, search advertising is where to look. Online, you can target consumers by age and gender, as well as purchase intent, plus offer competitive pricing.
Social media, like search advertising, is an affordable option that can drive sales and build relationships with your clients. Social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat are ideal marketing channels for business owners who want to build personal connections with customers and be part of their lives.
Content marketing has been growing in popularity and more attention in recent years. It uses marketing to create a relationship between business owners and clients. In a content marketing strategy, your business creates regular content to drive traffic to a website or social media page, then emails your customers, offers discounts, and interacts with them on a personal level. This process can be done by marketing your business through blogging and social media.
Digital Marketing is a great way for businesses to build a relationship with customers. It can create engagement and encourage customers to return.
Digital Marketing is a good way to start reaching your customers. Start with an inexpensive marketing strategy that allows you to have control over the experience and does not involve a lot of risks. Some free digital marketing courses and certifications will make your journey easy and give you worldwide job and business opportunities.
This will get you started on your path to digital marketing success. Let’s dive into what digital marketing means to your business.
Digital Marketing Is More Important Than Ever Before
To understand digital marketing better, you should start by looking at the number of people who have been exposed to digital marketing in the past year.
The statistics for 2012 reveal that over 40 percent of the population have had at least one digital marketing exposure, and nearly 1 in 5 people has had digital marketing exposure.
This presents marketers with a huge market opportunity, as more people have digital marketing exposure than the whole population of the country 20 years ago.
Here are a few statistics from the data above:
Social media has the largest growth:
- Social media exposure has grown from 28 percent to 33 percent in one year.
- Facebook has grown from 33 percent to 39 percent.
- Twitter has grown from 25 percent to 34 percent.
- YouTube has grown from 25 percent to 37 percent.
- Google has grown from 24 percent to 38 percent.
- Other websites such as Amazon and eBay have grown from 14 percent to 17 percent.
I find it to be staggering when I look at the number of exposure people have had to digital marketing. Many businesses are even going further with it, creating digital marketing campaigns.
Digital Marketing Is Important
Digital marketing has grown significantly in the past year and it isn’t stopping. Marketing as a whole has grown and digital marketing continues to grow. This raises the overall value of marketing.
More people are relying on digital marketing. While digital marketing is still a relatively small part of marketing in the world, it is growing, becoming more important, and resulting in a massive success for many businesses.
If you are a traditional marketing business, you should continue focusing on traditional marketing for now. However, if you are in a digital marketing business, you should have digital marketing incorporated into your marketing strategy.
Digital Marketing Is Creating Better Marketing Results
Digital marketing offers a wide range of opportunities and possibilities. All businesses can benefit from digital marketing, regardless of industry or market. It can provide companies with incredible visibility and access to their customers.
Some digital marketing businesses are doing extremely well in this area, seeing extremely high revenue and increased growth and sales. Businesses like Dribble, Vox Media, and Netflix are leading the way in digital marketing.
There are plenty of digital marketing companies to choose from, each offering different levels of digital marketing services. You can get digital marketing help for everything from building a website to creating an eCommerce store. You can build a marketing campaign for social media and drive customers to your website. You can make your marketing business more effective and get more customers.
If you have been looking for a better way to market your business and gain more customers, now is the time to get it.
Digital marketing and marketing to a business audience are sometimes separate, but the lines are rapidly blurring, largely thanks to social media.
More people are talking about brands than ever before, with 70% of all digital marketing traffic originating from social media, according to comScore’s Mobile and Social Media Report (PDF).
In a new report, DMMR: The Promise and Promise of Digital Marketing for Business, Foundry Group senior vice president and strategic advisor Jeremy Coller explains that digital marketing is shifting into digital marketing in a new era and the trend is extending beyond social media.
“Social media marketing is only a small part of the new digital marketing landscape,” Coller said. “More businesses are realizing that the scope of digital marketing is much wider and they’re broadening the way they think about digital marketing.”