NO RESPONSE FROM YOUR WEBSITE? THESE COULD BE THE REASONS: With the increased use of the internet and more people going online, your business website is your front door to the world, an important marketing tool, and your brand ambassador. So in today’s competitive landscape only having a good website is not enough but your business must be a quality website that converts users into engaged customers, nurtures relationships with your existing customers, and promote your brand. Therefore, after launching the website, if you are not getting the expected response you need to know where the holes in the ship are before the ship sinks. As the best web designing company, we provide you with the following top reasons on why your sites don’t maximize their user numbers and how to rectify the same.
- Well Designed and Functional:
Your site reflects your company, your products, your services, and ultimately your brand. So it’s important to be visually appealing, polished, and professional. Allow white space, uncluttered layouts with quality photographs and graphics look and let your message shine through.
Web designing company in India further demonstrates that it is equally important that the site must work quickly, correctly, and as expected. Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should always be fast and functional because any of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.
- Easy To Use:
Site visitors are always in a hurry. Your site should satisfy both ‘searchers and ‘browsers’. Don’t make them work for the information. User Experience (UX) plays a key role in helping visitors use, understand, and stay on your website. Create obvious, logical navigation with a clear hierarchy. Use consistent layouts and visual cues for functionality across the site. To see if your website UX is up to par, ask yourself these questions: Is the structure and navigation of the site easy to understand and use? Is the content readable, skimmable, and engaging? Does the site cater to mobile users? Is the design clean, aesthetically pleasing, and geared toward conversions? Perform a thorough UX review of your site and make adjustments as needed.
- Compelling Call To Action:
Calls to action are commonly used in all forms of marketing, and your website is no exception. Their purpose is to prompt a user to do something, and as such, they play an integral role in your sales pipeline, helping your visitors become leads, leads become customers, and customers become loyal patrons of your brand and at the same time, they can increase the click-through rate of your website. Web designing company in India suggests often to include at least one compelling call to action per page. These help ensure that visitors go where you want them to go, no matter which page of your website they find first. Whether you want users to fill out a form, make a donation, or join your email list, your calls to action are meant to compel them to take that step. Motivate your site visitors to take immediate action by adding Call-to-Action buttons, such as “Request Pricing” or “Call us to find out” or “Send Enquiry”, “announcement bars” etc. that tell the visitors how they can reach your business for their requirements.
- Fresh, Relevant, And High-Quality Content:
Content is one of the most important ranking factors for Google, which looks at your website content to determine the overall quality of your site and whether it provides value to visitors. Be succinct, interesting, new and original, and innovative. Use language that makes sense to your audience—avoid jargon, corporate speak, and acronyms. Explain your “Why.” Visitors have short attention spans: spell correctly, be accurate, be relevant, be engaging and valuable, and updated regularly. If your site has content that is poorly written or not relevant to your target audience, you don’t have much chance of appearing high in search results and getting quality website traffic. The blog will consist of articles, how-to pieces, and your comments on the recent developments in your field. All such content reflects how much you are in touch with the reality of your business. So, it is important to regularly update the blog.
- Is your website optimized for mobile:
Today web designing company in India play a significant role when it comes to making your website look great and work well on any platform. The growth of mobile, smartphones, and tablet devices is not slowing down and you just don’t know what your next visit will be using. Optimizing your website for mobile will improve both the experience of your visitors and your SEO Rankings.
- Easily accessible contact number and location:
Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media, and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site.
- Be active on social media platforms:
Your company probably has a profile on at least one social media platform, but are you sure you’ve chosen the right one? We are a web designing company in India that will ensure that to increase your brand awareness and increase traffic to your site, the demographics and usage of each social media platform is reviewed frequently and the ones that’s most closely align with your business goals is selected. Once you’ve established a presence on your chosen channels, make sure you create great social media content and determine the optimum posting frequency.
- Improve your website speed, security, or functionality:-
If your site is slow to load, throws errors, does not use SSL encryption for improved security, has broken links, or does not have a responsive design for mobile users, your site visitors may get frustrated and go elsewhere. Review your site to make sure pages load quickly (ideally in 2 seconds or less), and that the site operates smoothly, with no crashes, errors, or broken links. If you have not upgraded to HTTPS / SSL, you should strongly consider doing so, as it is a ranking factor for Google and is rapidly become the standard for all websites.
- Optimize your website for keyword search, local, voice, and image search:
With our web designing company in India, it is ensured that you are appearing in searches—not just the usual text searches based on keywords, but also local or “near me” searches, voice searches that use voice commands given to virtual assistants like Siri and Alexa rather than entering text into a search box, and image searches, where searchers are looking for visual images rather than text search results which consequently maximizes the number of visitors who come to your site.
Google uses the keywords on your website to decide whether to display it as a search result, so if you haven’t optimized your site for the right keywords and key phrases you could be missing out on valuable organic search traffic. Identify your target audience, do keyword research to determine what words and phrases they may be searching for, and learn more about the search intent of your target audience.
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