A good commercial sign is the first step in cultivating a professional image in our business and the difference between someone passing by stopping by to take a look at what we offer. The illuminated signs offer an advantage in this sense since they enhance the visibility of the company, something applicable to all kinds of activities, be it an office block, a restaurant, a gym, a beauty salon, or a butcher shop.
The popularity of illuminated signs has grown a lot in the last decade, especially due to the affordability of lighting technology and the advantages of lighting over traditional forms of signage, especially as a result of increased market competitiveness: a business with an unlit sign goes unnoticed if those around it have light, especially at certain times of the day.
Four Advantages of Lighted Signs
Of the ways in which illuminated signs can benefit a business, we can highlight four:
- The lighted signs are visible 24 hours a day. Unlike conventional lettering that fades into the background when it gets dark, highlights are even more visible when it’s dark. This is ideal for businesses that are open very late or want a form of advertising that never sleeps.
- When we illuminate a sign, our message is transmitted more clearly. Lighted signs are a great way to make an impact both indoors and outdoors. If we offer a promotion, for example, the use of an illuminated sign will ensure greater visibility than an unlit sign.
- A light sign is a sophisticated form of signage that tells potential customers that we take our image very seriously, and this can help build our credibility.
- It helps us differentiate ourselves from the businesses around us, especially those that already use illuminated signs, and thus be able to compete for visibility from passersby.
Types of Illuminated Signs
There is a wide variety of illuminated signs that can be used for different business situations and help communicate our message to potential customers more effectively. Obviously, the design, material, and type of lighting that we choose must comply with local regulations (which are the responsibility of the municipalities).
They consist of an aluminum panel made with a depth of approximately 5-7 cm, like the lid of a shoebox, which can be painted any solid color or left in a brushed aluminum finish with the message or logo applied with a label vinyl or digital printing with UVI inks. This provides a highly dimensional architectural appearance.
Letters with Internal Lighting
These are PVC or aluminum letters with a hollow methacrylate front of any color inside that contains LED or fluorescent bulbs that produce a bright light distributed evenly in all the letters. It is one of the most successful types of lighting among small businesses.
Illuminated Letters in Halo
Like the internal lighting described above, this type of lighting, called a halo, also features a light that illuminates the letters from the back to create a “halo” effect around the letters. The letters usually have a metal face and an opal polycarbonate back tray through which the light that creates the halo around each individual letter shines.
Letters or Panel with Front Lighting
Another type of illuminated signs is the one that is illuminated with lamps mounted in the upper or lower part, generally in an LED or fluorescent module that is hidden behind a plastic diffuser that has the function of diffusing the light projected over the entire surface of the methacrylate plate or the corporeal letters. It is the most economical way to illuminate a sign while allowing you to create dynamic visual effects and add color, mood, and visual interest to the structure of a sign.
Choosing the Best Sign with Light
For many years SignFreaks has designed, manufactured, and installed high-quality lighted signs in Chicago for companies ranging from small local businesses to large multinationals.
It is essential to choose the right type of illuminated sign to enhance our visibility. Opting for one that is not consistent with our corporate image can send the wrong message, not match the environment or even be unpleasant to the eye.
Allocate a Sufficient Budget
Signs vary in price based on several factors, including the material they are made from, complexity, and ease of installation. A halo-illuminated corporate letter sign will be more expensive than one that is not illuminated or one that is illuminated by headlamps. All this, in turn, will depend on the creative idea that each client requires.
Find a Good Location
The placement of a sign is a crucial part of its success. Some businesses have ruined their visibility effort with an expensive sign installed in the wrong location. A company like SignFreaks will assist in the sign design process so that the sign is located in a strategic area.
Some factors to consider when installing lighted signs would be pedestrian and vehicular traffic, as well as area and construction restrictions. We must make sure that pedestrians and drivers
can clearly see the sign, making sure that it stands out enough and that no other important element takes away your visibility.
Determine the Correct Size
A sign intended to be seen at street level should not be the same size as one that drivers must-see from afar. If you aspire to catch gazes from cars, it is important to ensure that the label can be easily read based on factors such as speed and distance. While if the illuminated sign is intended for a facade at the motorway exit that must be visible from the road, it must be extremely large, whereas a sign in the opening of the facade of the entrance of a shop must be smaller.
Choose the Best Design for your Business
There are infinite possibilities for designing signs with light: sober, sophisticated, original, etc., depending on the type of business and the corporate image (logo, colors, etc.). In the design, we conceive not only the graphic part but also the material of the sign, the form of lighting, etc.
Choose the Type of Lighting
Above in this post, we have explained the most widespread types of lighting for illuminated signs, but when choosing the type of lighting, we must also plan if we want to opt for fluorescent light or LED, which uses less power and loses less heat, reducing Drastically the electricity bill and also saving on maintenance, by reducing the vibration of the glass and heating less, causing fewer repairs and less replacement of filaments and bulbs.
Choose the best professional for your illuminated sign production
Commercial signs, especially if they are illuminated, should not be taken lightly, as they are the first thing that potential customers see of our brand. We must choose an attractive and professional sign that will make a positive and lasting impression on them.
If we take seriously something on which the image of our company depends, and therefore our benefits, we must choose to order them from companies with experience and extensive knowledge and professionalism, such as SignFreaks. SignFreaks is the best-known signage company in Chicago. The team has all the expertise to realize your signage expectations in no time. So, contact them and discuss your requirements. Good Luck!