If you are planning on promoting your business on Instagram then you better start now because the minimal efforts that worked in the past won’t be giving the same results now. Because with the evolution of the time, this platform has gained fame rapidly. With its millions of active users, it is the best spot to promote your new business if you are new to this market industry.
According to Instagram statistics, with its rapid growth, marketers and businessmen are all up in the competition in order to get the maximum customers. Influencers are also available on this platform in abundance with their massive followers. Collaboration with such influencers and coming up with the right plan to use their followers in order to promote your business can also make your brand famous as well.
Coming up with the right kind of strategy can boost your following. Posting the content that is relevant to your product will keep you in touch with the relevant customers while attracting new traffic towards your brand simultaneously. Deciding what kind of post will prove to be best for you is a challenge. Instagram having 1.16 billion people, tends to give opportunities and dramatic reach to all the brands in the market. We are aware of the fact that about 90%of of Instagram users follow at least one business. This platform has proven to be the hub for Generation Z as they are more eager to spend their time online than to have verbal communication. Thus this platform has a lot to offer to the marketers.
Not only that, but there is a lot of scope for the growth of the new brands and to attract a wider targeted audience. It is eminent that Instagram is not for personal use only. It can help your brand get awareness and can introduce new brands to you as well.
In order to make your quest easier, we have jotted down few tactics that can prove to be helpful in promoting your business on Instagram.
Increase Your Content Production
If you are willing to make your brand famous, then you should start doing experiments in order to find what fits the best regarding your brand. Start frequently posting in order to attract traffic towards your brand. You need to understand that time matters.
Posting while your customers are online is the key to increase engagement. We need to get out of this dilemma that posting one picture every o wand then is enough because it won’t do any good to you.
Thus these Instagram stories are so much valuable which will increase your Instagram followers. The highlight of the discussion is that this platform is evolving drastically; thus, in order to keep up with the pace, marketers should come up with a strategic plan. You were coming with content that is creative, unique and will attract your customers.
Switching Your Profile to a Business Profile as soon as Possible
Before even going into the details, first and foremost, you need to have a business account. It is really easy to convert your profile into a business profile. Simply go to your settings and click on the switch to a business profile to get in the race. There are advantages of doing so. Firstly, your audience can communicate and can be InTouch with you directly from your page same as they would’ve done it from the website.
You are using various Instagram tools like the “insights “that provides you with all the analytical data regarding your posts. Moreover, it helps you generate and publish Instagram ads without using the Facebook ad tools.
Maximizing the Engagement Opportunities
Just using the right type of hashtags isn’t enough for increasing engagement. You need to look for other tactics that your competitors are using in order to capture the audience attention. For your own marketing efforts, start accepting the following requests and follow people who have come up with good photos and posts—constantly reminding people about your existence on this platform and letting them know about the content that you offer.
Searching for Interesting Perspectives
People like seeing the world from their eye level, thus coming up with photos of various spaces around the world in perspective editing them so that they can look aesthetically pleasing. You should shift your shooting perspective try taking photos from bird’s eye view or worm eye view. Symmetry and proportion are always eye-catching. Using natural lights or adding the filters, anything that adds up in making your photos look good must be done.
Putting Emphasis on People-Centric Interest
This platform helps you share experiences. The more people make their photos and videos appealing for their customers, the more the chances are for your brand to get popularity and get success in this marketing world. People like to dig about the products they intend on buying. That’s why user-generated content has huge importance.
Play with Different Branded and Industry Hashtags
On behalf of the customers, brands should generate hashtags. Influencers or brand owners use hashtags to promote their business, but in return, thousands of loyal fans promote their brand organically. Other than using generic hashtags, try using the industry hashtags in order to promote your business. Don’t forget to use the hashtags analytical tool in this.
This tool helps you by providing you information regarding your hashtag performance and permits you to completely understand the campaign performance. In addition to that, you can identify the new hashtags that are relatable in order to dig deeper into the brand-related conversations.
Try Tagging the Influencers, Brands or Location as Much as Possible
If you wish to promote your brand here, then tagging is an effective way of doing so. It is considered a courtesy and a good practice to tag someone you might be programming with. You can also tag locations for your business or the events that you are attending on a regular basis.