Because of Google’s dominance in the search industry, it’s easy to overlook Microsoft Advertising as a viable option for advancing our company’s marketing strategy. Google and Microsoft, on the other hand, should complement each other like peanut butter and jelly. The search marketers that succeed are those that devote additional time and care to customizing each of their ad campaigns for each platform.
If you are already utilizing Google Ads to drive your marketing plan, you will understand the five reasons why Microsoft Advertising may improve your business marketing approach in this blog post.
1. Less competition and lower click-through rates
While many small and medium-sized businesses overlook Microsoft Advertising, you should strongly consider combining Microsoft Advertising with Google Ads.
The reason for this is because Microsoft and Google target distinct audiences. Nearly half of Bing Network users are between the ages of 35 and 54. Additionally, Microsoft Advertising enables you to reach a larger audience of a certain demographic and get better results than Google Ads alone.
The point is that with Microsoft Advertising, you’ll get better ad placement and lower cost per click. Bing makes up for his lack of loudness with his performance. For example, because your pay-per-click (PPC) is cheaper owing to fewer competition, you might spend less on your adverts. In other words, as an advertiser, you get more bang for your dollars. In fact, when compared to Google Ads, Microsoft advertising costs up to 70% less.
The price that you will pay to get Microsoft-exclusive Google Ads may be too costly to be completely avoidable; nonetheless, Microsoft-exclusive Google Ads can provide a good deal of money-saving while improving your results.
2. Having greater control over your advertising campaigns
You have far more fine-grained control over your ad campaigns with Microsoft Advertising than you do with Google Ads. An excellent example of this is Microsoft Advertising, which allows you to schedule many campaigns with different time zones. This makes complicated ad scheduling techniques much simpler to handle.
Another bonus of Microsoft Advertising is that you have more control over your daily budgets with no forced spending limitations. The increased level of control you have over your daily budgets allows you to manage your budget by setting bids to change up or down automatically depending on such variables as device, location, and time.
To sum it up, Microsoft offers greater freedom to modify and customize according to your personal demands, whilst Google Ads gives you power over advertising configuration but is less flexible in providing options. When everything is said and done, it’s important to remain employing both Google Ads and Microsoft Advertising in your marketing plan since that balance between them provides your business with a better equilibrium.
3. When it comes to your data, transparency is an important consideration
Microsoft Advertising offers total transparency between industries and locations, and gives you the opportunity to also schedule your advertising. Furthermore, they have access to all the information you need to help you with smart marketing selections. Once you have this level of transparency in your data, you will be able to better strategize, set up a more productive routine, and uncover trends that will work for you.
Your audience’s tastes and dislikes are expressed via your data, enabling you to specifically target and serve what your target audience wants. In addition, the data’s openness can assist improve the accuracy of finding certain groups of customers who use different search strategies.
In addition, Microsoft has shown improvement in their willingness to be more honest about the data they gather this year by revising their product documentation. When they ask for your data to be accessible, understandable, and valuable, they expect your data to fulfill a vital role in that category of your advertisements. Microsoft is hoping that offering customers greater control over their marketing plan would allow them to have greater control over their data.
Microsoft is proud of their openness, where they continue to put a lot of effort into clearly and consistently communicating with their consumers and the issues they confront. In order to better serve consumers, they believe that providing the explanation and description for data both needed and optional would allow consumers to better understand why data is necessary or optional.
Microsoft intends to be as open as possible with their consumers, which includes allowing marketers like you to have more control and better awareness of your data and how it connects to your marketing plan.
4. Action Extensions Add A Call-to-Action Button
When it comes to the Microsoft Advertising product, we have action extension buttons, which allow users to add a call-to-action button right next to your ads in the search results. Extending your campaigns with these will let your advertising compete on a more level playing field while also increasing the motivation for potential customers to click on your advertising.
Microsoft Advertising has over 70 predefined calls to action, and using these predefined calls to action will assist you a lot when it comes to bringing attention to your ad.
Other things you can do with Microsoft action extensions are assigning them to the account, campaign, or ad group level and ensuring the assigned extensions take precedence over others. If you also want to set a URL as an action extension, then you have that choice.
Make note of the fact that headline extension clicks are both registered and tracked the same as action extension clicks. Action extensions allow you to perform a variety of tasks on any of your sites, like displaying advertising with calls to action and doing social media campaigns with these calls to action. and, further, only Microsoft Advertising may utilize this advertisement extension.
By running these ad extensions, your users will be able to be more imaginative and will be able to employ a variety of calls-to-actions to capture your user’s attention. This means that if you are currently utilizing Google callout actions to increase traffic to your site, you should also consider utilizing Microsoft callout actions to increase the number of visitors who come to your site.
5. Expand your online presence by branching out from Google Ads
Expanding your presence on other advertising platforms increases your ability to generate additional impressions and clicks without missing out on them by using Microsoft Advertising. You may also integrate your Google Ads into Microsoft, which can help alleviate any concerns you have about spending your time in Microsoft Advertising.
With the use of Microsoft Advertising, you will be able to test out new and innovative features that Google Ads does not offer, while also reaching a wider audience than with your ad campaigns. When employing both of these platforms in your marketing approach, you will maximize the number of customers you can reach and the success you can achieve. You will be able to go beyond Google AdWords, and your reach will rise by making use of Microsoft Advertising. Using this will also boost your exposure and attract leads on both search engines. Now consider if you are not convinced yet. As you can see, there are a few compelling reasons for you to use Google Ads and Microsoft Advertising together:
- Gain access to your consumers’ needs by gaining access to their online searches
- You will be able to simply increase your current advertising campaigns
- Promote your business exposure and lead generation
Best business marketing strategy is achieved when you combine Google Ads with Microsoft Advertising
The advice I have for you is to stop using Google Ads or Microsoft Advertising only for this or that. This search engine promotion platform should function hand in hand with these two platforms to elevate your visibility and increase your business presence throughout these two search engines. If you are ready to take the steps necessary to test any two of these ad networks, we recommend setting up and running campaigns on both ad networks to find out which network will perform best for your company marketing plan.