Citation Flow and Trust Flow: Everything You Should Know
Trust flow and citation flow metrics, sounds like a new term?
Same here for me. Before knowing what the flow metrics are, if I came across the term, I thought what the heck is this? What’s the difference between ‘EM?
I Googled several times: What is trust flow? Citation flow vs. trust flow. I have even heard many webmasters saying – “I am having trouble understanding citation flow versus trust flow”. Today I will put an end to that confusion.
Unlike all the SEO concepts, it was a bit difficult for me to understand. Especially the difference between them. However, I understood the flow metrics . I am writing this post to help you understand the flow metrics if you are baffled by these terms.
With the extinction of Google PageRank, the secondary metrics matters a lot. Metrics like Domain authority, Trust flow, and citation flow are becoming the ranking factors in Google.
The flow metrics are updated every day, so they are more accurate.
The sites like Moz and MajesticSEO are great at ranking and determining the authority of the sites or blogs. You can’t just easily trick these metrics, like that of Google PageRank.
You can accurately determine the trust of the site with this.The job of ranking of sites has become much easier for Google with the introduction of trust and citation flow metrics.
What is citation flow?
A metric designed to predict how influential a link in a site might be, by considering the links pointing to it. It does not bother about the quality of links. If there are more domains pointing to a blog post, then the more influential it is.
In this context, it’s important to know what “influential” means.
The capacity of your site or blog, to have an impact on the readers of your blog or those who are interested in your niche.
All trust flow factors also are the factors for citation flow. If trust flow increases, citation flow should also increase. There is no rule that citation flow should be increased equally to the increase in trust flow.
However, if the citation flow increases, there is no rule that trust flow should also increase.
Remember that, if some sites with high citation flow link to your site, then you get high citation flow boost with fewer inbound links.
Consider trust flow also. Because links from sites with high C.F but poor T.F, negatively affect your site, although boosts your citation flow.
What is trust flow?
A metric designed to decide how trustworthy a link is based on the QUALITY of backlinks pointing to the site.
If there are authoritative, trustworthy backlinks to a site, then the greater is the trust flow.
The trust flow of almost every site or link is less than the citation flow. Why?
A site may have tons of backlinks. But, not all of them are high quality and have TRUST.
Even though you strictly make sure that you have only quality backlinks, there will be low-quality backlinks that are generated automatically by various directories or other sorts of backlinks.
In simple words, there is less chance of getting all high-quality backlinks. Hence, TRUST FLOW cannot overtake CITATION FLOW most of the times.
Also, it is observed that there is a direct correlation between the trust flow of a domain and the amount of organic traffic it is getting.
If a site has high trust flow, then it means that it has a high-quality backlink profile. High-quality backlinks give Google rankings boost.
In Layman’s terms, high trust flow is the clear sign of having high-quality content to Google and other search engines. If there are more backlinks to a site that carry the trust flow, then it is the sign that the site is getting decent organic traffic.
Trust flow and citation flow ratio
The ratio between the above two metrics matters a lot in determining the overall trust of the site.If a site has a citation flow of 40 and trust flow of 20 then the ratio is 2:1 or 0.5. The maximum ratio possible most of the times is 0.9. However, Google is an exception, it has the ratio of 98:99.
Nearing the ratio of 1 is desirable. Average trust to citation flow ratio should be 0.50. More the authority and trustworthy the site, the ratio is higher.
If the trust flow is greatly lesser than the citation flow, then it is clear that the site is having low-quality large amount of backlinks. QUALITY backlinks among the tons of backlinks is higher in case of authoritative site
How to measure flow metrics?
You can head over to MajesticSEO, enter the URL, use fresh index (default), and hit search. Now it should return the backlink profile of that URL. It also returns the flow metrics along with this.
There is a fair usage policy for non-signed up users. If you would like to extend this limit, you need to register for a free account. Installing the MajesticSEO extension for Chrome or Firefox might be a better option. It helps you, easily look up for flow metrics of any site.
If you want to check and compare the flow metrics of multiple URLs at once, you can use Bulk Backlink Checker tool, Raven SEO tools also make use of MajesticSEO API to pull flow metrics data. There are several advantages of using MajesticSEO.
Identifying top influencers in your niche.
Identifying the real problem for Penguin penalty.
Link quality analysis.
Prevention of irrelevant link building (with the help of topical flow metrics)
Finding great content.
7 GOLDEN points to increase flow metrics
Increasing trust flow should be the main goal. To keep up the healthy ratio, trust flow should be higher. Increasing citation flow is somewhat pointless. Indirectly it means that, QUALITY OF BACKLINKS WIN OVER QUANTITY.
In 1000 backlinks vs. one authoritative backlink, the authoritative backlink is the clear winner.
Guest posting is the best way to get authoritative backlinks. However, guest posting should be kept to a minimum. The frequency at which the backlinks are built should be kept to a minimum, especially if your blog or site is new.
You should build links from authoritative sites within your niche only. Because MajesticSEO also takes account of topical trust scores. You should have a higher trust score in your niche or topic, to be ranked higher in Google.
Great internal linking strategies help in increasing the trust flow and citation flow. Strong homepage with high flow metrics can influence the pages linked from the homepage. Having backlinks to both the homepage and internal pages boosts flow metrics greatly.
.Gov and .Edu backlinks carry more trust score to your site or blog.
No-follow links also carry citation flow to some extent, but not trust flow.
Shortly with the extinction of PageRank (internally not extinct), Google would stress more and more on other metrics. Improving other metrics naturally helps in the long term.
Gaining quality backlinks is the only way to be ranked higher in Google. With the quality backlinks all the other metrics like flow metrics and domain authority increases.
Increase in other metrics is the great signal for Google to rank the site or blog higher in SERPs.
Who knows? Perhaps this is the first step of MajesticSEO in path of building its own search engine. Increasing flow metrics would be beneficial to rank higher in their probable future search engine.MozTrust is also similar to trust flow.
It also measures the trust what search engines, indirectly users put on your site.
Make sure you check MozTrust along with T.F, for accurate results.
Proof of Concept based ASO – App Store Optimization Service in India launched by YGOSEO.com
YGOSEO, Mumbai-India based digital marketing company has launched unique result oriented based ASO service (Android App Store Optimization) in India, June 2021.
Q. How to rank android app?
Q. How to increase android app downloads organically?
Q. How to improve android app visibility globally?
Do you want to overcome from such challenges?
POC – Proof of Concept based ASO service is the solution to rank any android app at top position in their targeted high search count keywords which help to increase app downloads and app marketing maintains app ranking (reputation management) globally at Google Play Store is the prior USP of ygoseo.com
“Improvement in Android app Ranking 1st then Billing!” Said Sudhir Tambe, Founder @ YGOSEO.
Also added “We’ll charge our ASO service clients, only when their android app starts to rank at Top 10 & above position on Google App Store in their given targeted keywords for India country location”.
“Result oriented charges are also another USP of YGOSEO, per day per keyword basis charges will be apply only on those keywords in which client’s android app starts to rank at Top 3, 5 or 10 position. Competitive charges & Service period vary as per targeted keyword’s count.” said by Founder.
What is ASO?
App Store Optimization (ASO) is for mobile apps just like search engine optimization is for websites. It is the process of optimizing apps to increase their visibility on Google Play Store for Android apps.
The higher the rank of android app in the app store’s search results, the higher the traffic to particular app and more chances of getting organic downloads from potential & interested users.
As 63% of apps are discovered through app store searches, it becomes essential to get your app to the top. App store searches drive the majority of installs and YGOSEO’s app store optimization services are designed to help client to rank on top position in their targeted services keywords.
YGOSEO – ASO Service Use Analysis:
Market Analysis – Market analysis helps us to understand the exact needs of your customers.
Keyword Analysis – Keyword analysis is the process of analysing the keywords or search phrases that bring visitors to your android app through organic and paid search.
Competitor Analysis – An ASO ‘Competitive analysis’ purpose is to determine where we are right now compared to your competitors.
Growth Analysis – ASO Growth analysis is a powerful research strategy that helps us uncover opportunities for growth. It involves researching the links, keywords, and content of other android apps in your industry so we can reverse-engineer their success and optimize our own strategy.
How YGOSEO – ASO Service works?
Android app – Keywords Research & analysis
App Competitor’s Analysis
App Keywords Indexing (ygoseo.com USP)
App Keywords Ranking & Growth analysis
What is an off-page ASO?
Off–page ASO is about optimizing those parameters of your app that are not visible for users on the app stores. It’s an offline work to improve multiple parameters which app stores and even search engines measures to increase app visibility or app ranking.
Benefits of YGOSEO – ASO Service:
Discoverability – Make your app discoverable in Google app store.
Conversions – Increase visibility to drive conversion rates.
Downloads – Get more organic downloads with top rankings.
Acquisition – Enhance acquisition results at a low cost.
YGOSEO utilize android app marketing factors to boost android application ranking, increase app visibility, multiply app download numbers and bring app as close to the top rank as possible.
Note: We’re open to do corporate tie-ups with advertising agencies/ companies in India & other countries too for our ‘POC based ASO‘ service.Prefer Email address for communication.
YGOSEO is an outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept basis, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.
“Improvement in App Ranking 1st, then Billing!”ygoseo.com
Search engine optimization (SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a communications consultancy or a cake shop, an effective SEO strategy is a smart way to boost visibility online, attract new clients, grow your business — and boost profits.
To do so, you’ll need to work on website SEO ranking. This helps your website become more visible to potential customers and allows you to appear on search results for specific queries relevant to your business.
In this guide, we’re going to highlight the essential strategies and ways to improve website SEO ranking. Read on to see some of the recommendations we have compiled for you.
1. High-Quality Content
High-quality content is at the core of SEO success. To attract search engines, you need to populate your website with content.
To start, ensure every page includes at least 300 words of original content. Search engines can detect duplicate content and may penalize your page for using copied content. Content should be broken into shorter chunks, for instance, with H2 subheadings, so it’s easy to scan.
Above all, content should meet Google’s EAT criteria: expertise, authoritativeness, and trustworthiness. Google introduced this terminology in 2018. EAT is particularly critical for sensitive topic matters, such as health care, science, and law.
Factors that boost an EAT score include citing respected experts (e.g., if you run a health care website, refer to medical professionals) and referring to reliable sources (such as “.edu” or “.gov” sites).
2. On-Page SEO
Content doesn’t just need to be high-quality. It also needs to be optimized for search engines. How do you do that? You can start with this basic checklist for on-page SEO:
Choose one primary keyword for the page and three to four related keywords.
Include the primary keyword in your URL.
Ensure your title tag, meta description, and H1 include your primary keyword.
Content should be high-quality and written for an eighth-grade reading level.
Vary content structure to make it scannable (e.g., use H2s and H3s effectively with bullet lists).
Make sure internal links use effective anchor text.
Include at least one image.
From there, you’ll want to dive into more specifics. Keywords are critical. Every page should be optimized for one unique keyword. You should also include a title that will attract readers in the form of an H1 tag. This indicates to the search engine that this text is the page title and what the page is about.
Images are another important element of content optimization. Aim to add at least one image per page. This makes the content more visually attractive and interesting to readers while also showing search engines that the content has value. Image files should be labeled using the image file name and should have the primary keyword as the image alt tag and image title.
It’s also recommended to insert links to high-quality sites with a good ranking throughout your content. Internal links are also helpful. They direct readers to different pages within your website, keeping them engaged.
3. Effective Keywords
Keywords are a critical consideration for on-page optimization. Your content should include target keywords — basically, what words or phrases users might look for that would ideally lead them to your page.
Keywords tell the search engine what your page is about. In addition to a primary keyword for each page, it’s also good to have supporting secondary keywords.
Keywords are also important beyond the actual webpage content. You should create a meta title and meta description for every page, for example. This brief page title and description are listed in the SERP. Again, this is just a quick primer to why keywords matter and how you can make them work for you. Our keyword research tools can help.
Start with Keyword Overview tool, where you’ll get a comprehensive look at the particular query you’re targeting — including total search volume, how competitive the space is, and key SERP features.
It’s also incredibly helpful when working with the pillar/cluster model for content. You’ll be able to see related keywords with common questions associated with your query. These serve as great jumping-off points when generating future topic clusters and larger pillars related to your initial keyword.
4. Useful Backlinks
Some of the ways to improve your online visibility have nothing to do with what’s on your website, but on other people’s websites. As more and more people are directed to your website from other websites, Google recognizes this and can rank your site higher accordingly. So, how do you drive that traffic?
Backlinks are the answer. These are links on other websites that direct people to your site. When your site is consistently referred to by other quality websites, Google recognizes that it’s trusted. Such backlinks are even more useful if the linking website is trustworthy. Semrush has a whole host of useful tools to analyze your and your competitors’ backlink portfolios.
An effective way to generate quality backlinks is to create a compelling infographic and allow other websites and blogs to use it in their content. Users love to share infographics, especially when they have relevant or important data!
Venngage is an easy tool for creating infographics yourself. Craft your visual based on some important statistics or facts relevant to your industry and email it to others in your field, inviting them to share it with their audience. When they publish the infographic, they should include a reference and backlink to you.
Fantastic content won’t get you far if your platform is not accessible and secure. You also won’t be able to generate high-quality backlinks if your website isn’t seen as trusted. To ensure your website is secure, use HTTPS encryption. This gives your site SSL certificates, creating a secure connection between your platform and your end-users and protects information that the users might provide to the site, such as passwords.
To ensure your website is accessible, you need it to be well-coded. This makes it easier for Google bots to crawl your pages. Inserting a “robots.txt” file informs bots where they should and shouldn’t look for your site information, for example.
It’s also important to have a sitemap, which includes a list-style overview of all pages. This helps Google understand what your site is about.
Crawlability ensures that search engines can find your site. Given that there are billions of webpages live, that’s pretty critical! You want to make it as easy as possible for search engine bots to crawl, index, and understand the type of content you provide.
Crawling refers to the search engine’s process of searching for new or updated webpages. You can check Google Search Console to see how many of your website’s pages Google has crawled.
You should also tell Googlebot what pages not to crawl, using a “robots.txt” file. This should be placed in your site’s root directory. Google Search Console even has a “robots.txt” generator you can use.
For instance, Google advises against allowing internal search results pages to be crawled. Why? Users get frustrated if they click a search engine result but end up on a different search engine result on your website.
7. Load Speed
The digital world has come a long way since it first became available to the general public. The days of waiting impatiently for dial-up connections are long gone. Your webpage construction should reflect that.
Top-positioned Google sites average a load time of fewer than 3 seconds. For ecommerce websites, 2 seconds is considered the threshold of acceptability. According to Google webmasters, Google aims for less than a half-second. And with the latest Page Experience Update almost here, it’s important to work on improving page speed.
Server response time is another issue to tackle. A domain name system (DNS) server holds a database of IP addresses. When someone enters a URL into their browser, the DNS server translates that URL to the relevant IP address. It’s like the computer is looking up a number in the phonebook.
We’ve talked about the importance of creating quality content and content that is SEO-optimized from a technical standpoint. Your content also has to meet one other criterion: It has to be engaging. Google uses the artificial intelligence tool RankBrain to assess user engagement.
RankBrain looks at elements like click-through rate (how many people click when presented with a search engine result) and dwell time (how much time people spend on a site). For example, if a user visits your website but immediately leaves, this will hurt your site performance (if many people do this to your website, you have a high “bounce rate”).
Creating engaging content is the key to luring people in and keeping them there. Use a clear site architecture that makes it easy for people to navigate. High-quality web design, engaging images, and captivating infographics all help keep people on the page.
9. Schema Markup
Schema markup, or structured data, is a type of back-end microdata that tells Google how the page should be classified and interpreted. This data helps the search engine determine the type of page — for example, is it a recipe or a book chapter? Structured data should be relevant, complete, and location-specific.
Schema.org provides a universal language for structured data. This is all part of your backend site architecture. Say you’re creating a recipe page, your schema markup language might include “@type”:“recipe” and “name”: “The Ultimate Banana Bread Recipe.” This article on structured data markup provides more guidance.
10. Site Authority
A website’s authority essentially forecasts how well a website will rank in Google search results. It’s a quick measure of a page’s SEO power potential. Higher-scoring websites are more likely to rank higher in search engines. Semrush provides you with site’s Authority Scores within the tool.
When you register your domain, be aware that it takes time to build up authority. On-page SEO, backlinks, and loading speed are all factors. You basically have to prove yourself to build up high your site’s authority score.
Your link profile, which is built through strong backlinks, is something you should be monitoring. You should check your site authority regularly. You can use services like our Backlink Audit Tool to run analytics. Using this tool, you’ll receive not only your website’s authority score but also an overall toxicity score ranging from 0 to 100, with 60 to 100 being the most toxic range.
You’ll want to eliminate spammy links or links from low-authority websites, which lower your authority. You can also pinpoint more high-authority real websites for added link building.
Computers are no longer the gatekeepers of the internet. The majority of all web traffic worldwide is now generated by mobile phones. Recognizing the importance of on-the-go web browsing, Google has explicitly stated that mobile-friendliness is a SERP factor.
You want to create a website that offers a user-friendly experience for both desktop and mobile users—aim for a responsive design, and nix text-blocking ads and pop-ups. Keep mobile design simple. Clutter will look messy on a small screen.
Also, pay attention to details like button size, which needs to be larger on small screens when people use their fingers instead of a tiny mouse pointer to click. Larger fonts are also easier to read on small screens.
12. Reliable Business Listings
Do you remember the reference to EAT in the discussion of high-quality content? Reliable business listings are one piece of the puzzle, especially when it comes to the “T” — trustworthiness. Business listings, also called citations, are especially important at the local level.
Establish a Google My Business page to demonstrate that your organization is real and legitimate. This is connected not only to Google Search but also Google Maps, making it easier for clients to find you online and in the real world.
You can further support your credibility by creating business profiles on industry-related online directories. Also, make sure that the business name and contact information are consistently listed across all of your online profiles.
Semrush Listing Management Tool can help you monitor your business listing every step of the way. You can ensure that all your information is correct, respond to reviews, and even track positions for specific keywords within target areas for your business.
13. Social Media Legitimacy
Getting active on social media is one great way to boost user engagement. Posting links to quality content on Instagram, Facebook, Twitter, etc., gets you clicks and draws in users.
Google is paying increased attention to social media accounts in general. For example, buying followers for social media accounts can backfire. A social media account with 100,000 followers, but no interaction looks less legitimate than an account with 10,000 and a lot of active engagement. Google has even filed a patent for technology intended to determine whether social media accounts are real or fake.
Pro tip: To keep your social media profiles running on all cylinders, be sure to check out our Social Media Toolkit which allows you to manage and track your social profiles in one place.
14. Try the Google Snippets Shortcut
One sneaky way to get to the top of search results pages is via snippets. Snippets appear ahead of regular rankings, automatically placing you in the desirable “position zero” of the rankings page even if you aren’t technically “winning” the race.
We’ve included an example below. You can actively target Google snippets with question-inspired content.
So, think of a common question that people in your niche would ask. If you’re in SEO marketing, for instance, that question might be, “How do you improve your search positions on Google?” Your content should include that phrase as a subtitle and question — and should, of course, answer the question.
Checklist-style content does well in snippets, especially numbered lists. You can find out more about Google snippets here. If you need help finding questions that people are asking, you can use our Keyword Magic Tool to get an idea of a good question you can answer.
There’s a common thread running through all of the points above, whether they’re related to technical back-end elements or actual visible, front-end content. It’s all about user-friendliness. Many people assume that successful SEO is all about meeting the algorithms of a Google bot.
While it’s technically algorithms that are driving positions, it’s still people who craft those algorithms — and they’re crafting them with the end-user, an actual person, in mind.
From top to bottom, your website needs to prioritize the interests of your target audience. That means addressing tech issues, like loading times, while also crafting compelling content that delivers value to users — all users.
Creating a compliant website with the Americans with Disabilities Act (ADA) can earn you bonus points, for instance. That means including title tags, descriptive alt texts, and proper heading and subheading structure. This is common-sense SEO and also widens the audience you can reach.
Get to the Front Page of Google
The above tips can guide your path to a successful SEO strategy, particularly if you’re just getting started in content marketing and SEO. These tips can only take you so far, however.
A top Google search position takes time, energy, and great attention to detail. Whether you’re looking for support with keyword research or want to track your position, there are many elements to keep in mind. Just remember that SEO is a marathon, not a sprint.
How To Rank Higher Your Products on Amazon? Amazon SEO
When we usually think about SEO, we think about techniques that help our web pages rank on Google or similar search engines. But we know the world of SEO is much bigger than search engines. If you’re a business selling products on Amazon, chances are you’ve tried optimizing your product listings to rank higher.
You want customers to find your products easier; one way to ensure your products are seen is get them to “rank” higher for certain search queries.
In this guide, we’ll take a deeper look into how this optimization works. We’ll explore what Amazon SEO is, why it’s important, and how to get your products to rank higher in Amazon searches.
What Is Amazon SEO?
Amazon SEO is the process of getting your products to appear higher in Amazon’s search results. Like traditional SEO, Amazon SEO is all about optimizing your product listing for certain elements, like
Why Is Amazon SEO Important?
Optimizing your product listings can help your products rank higher in search results, so more potential customers can find your listing. More eyes on your listing can lead to an increase in sales.
Not doing Amazon SEO could mean that your products receive fewer views. According to a 2019 study by Feedvisor, 45% of Amazon consumers do not advance to the second page of search results. Optimizing your product listings can help you secure a coveted spot on the first page.
How Is Amazon SEO Different From SEO?
Traditional SEO and Amazon SEO do share similar principles. Both require some kind of optimization to rank higher. However, there are a few important differences.
Unlike Google, Amazon is an ecommerce site; its main goal is to drive sales. Google’s goal is to provide a good search experience so users come back.
Amazon ranks products so it can make as many sales as possible in a quick, efficient manner. To do this, it needs to work differently from Google and other search engines. Amazon uses different algorithms to the likes of Google.
What Is the Amazon A9 Algorithm?
The algorithm that Amazon uses to rank its products is known as the Amazon A9. It works with fewer ranking signals than Google’s RankBrain algorithm.
The A9 algorithm assesses product listings to provide the best results for a customer’s search. Amazon then ranks products based on how likely they are to lead to a purchase. It does this by assessing the relevancy and performance of your listings.
Amazon’s Relevancy Ranking Factors
The Amazon A9 algorithm considers how relevant your product listing is to the search. It reviews where and how your keywords are used, as well as how relevant your keyword is to the search query.
Amazon will consider your:
Product Title: Your product title is an important factor that the algorithm will assess for relevancy. Your listing’s title should include the most relevant keywords for your product.
Seller Name: Your seller name is another ranking factor that Amazon will use to assess your relevance to the search. If you have keywords that appear in your name you are more likely to rank.
Keywords: Although your keywords aren’t visible to customers, Amazon can see and use them to understand what your product is. Keywords tell Amazon what your product is and which search queries your listing should appear for.
Brand Name: The brand field is displayed just below the listing title and is visible to customers. Amazon uses this field to connect products to each other, so make sure you spell your brand name the same way on each listing.
Product Description: Amazon will read every letter of your product description to understand how relevant it is to the search. You should aim to include as much detail as possible and use the most relevant keywords.
Product Features: Similar to your description, product features help Amazon understand how useful it would be to include your product in a search. It’s important to include keywords and product features so Amazon knows your product is relevant.
You can see from these 6 ranking factors that keywords are a big part of displaying your relevancy. If your product listing doesn’t have the right keywords in the right places, it probably won’t appear in Amazon’s search results.
This is why keywords and optimization are so important in the world of Amazon SEO. But they aren’t the only factor that affects how you rank.
Performance-Related Amazon Ranking Factors
Remember: Amazon is an ecommerce platform with a goal to sell. Its algorithm wants to understand how likely your products are to sell. The aspects of your product listings that Amazon uses to make this judgment are known as performance ranking factors.
The Amazon A9 algorithm will consider your:
Click-Through Rate: Your product listing may get more clicks from one search query over another, based on buyer intent, color, size, or other product features. Amazon considers the click performance that your listing has earned for past queries.
Conversion Rate: Amazon is interested in how many listing clicks resulted in a sale, so they will factor in your conversion rate data. The higher your conversion rate the more likely Amazon is to show your product to its customers.
Product Price: Since the conversion rate is a ranking factor, your product’s price will come into play. A customer will not pay more for a product when they can get it cheaper from another seller. The price of your product will ultimately affect your conversion rate, so it is an important factor to Amazon.
Product Images: The quality of your product images is important to customers and will affect how likely they are to click on your product from the search results (affecting the click-through rate) and how likely they are to purchase (conversion rate). In response, Amazon reviews the quality and optimization of your images.
Product Reviews: Customers are more likely to trust a brand with positive reviews. The more reviews your product has, the more trustworthy you appear, and the more likely visitors to your listing make a purchase. Amazon’s algorithm factors in review count and rating when judging your performance.
Performance ranking factors drive Amazon’s goal of selling quickly and efficiently to as many people as possible. Being able to prove to Amazon that customers will buy your product when they see it is an important part of ranking.
How To Improve SEO on Amazon
Now you know what Amazon’s ranking factors are, you need to optimize for them. Making even a few changes to your product listings can generate some positive movement in your Amazon listing’s rank.
You can start optimizing them for Amazon’s ranking factors by:
Improving your relevancy
Choosing the right keywords
Improving your performance metrics
How to Improve Your Relevancy
Relevancy ranking factors are all about keywords, so improving your listing’s relevance should focus on using your keywords in the:
How To Optimize Amazon Product Titles
Your product titles are the first thing that a customer sees when they search for something, so they’re both an important ranking factor and crucial to your overall sales.
Your product titles should include relevant keywords, but be wary of keyword stuffing. Using too many keywords in your product title will make your title appear unnatural and spammy.
Instead, your product title should include the brand name, any specifics (like color, quantity, size, or model number), and the most relevant Amazon keyword.
Don’t include information that is not relevant. You have a limited amount of characters available for your product title, so keep it concise and easily readable.
Your Amazon product title sgiykd meet the following guidelines:
Must be 80-250 characters
Must use title Case
Must use words (avoid symbols)
Should use numbers
Does not use punctuation
How To Optimize Amazon Product Descriptions
Your product description needs to be as informative and detailed as possible. You should include relevant keywords and important information like features, dimensions, specifics, and brand names.
Write clearly in full sentences, and make sure your product description makes sense to both customers and the algorithm. Use subheadings where you can to make your copy easily scannable.
Add keywords into each subheading where relevant. Try to use your main keyword in the first sentence or paragraph of your copy.
Your Amazon product description also needs to meet the following guidelines:
2,000 character length
Highlights the key product features and specifications
Includes care instructions and warranty information as necessary
Is easily scannable
Doesn’t include any company contact information or links to your websites
Doesn’t use sale buzzwords like “free shipping” or “on sale now”
If you are struggling to write your description, check out our guide on creating ecommerce landing page copy for a few ideas. Amazon is an ecommerce platform, so the principles of ecommerce are useful when writing product descriptions.
Product descriptions on both Amazon and an ecommerce site should be readable, compelling, and rich with well-placed keywords.
However, that doesn’t mean you should just create exciting copy that makes bold claims. Your copy should be truthful.
Bold copy might help you sell, but it will affect the quality of your reviews. Reviews are another type of ranking factor, so you’ll be working against any SEO value gained from your copy.
How To Optimize Amazon Product Features
Your Amazon product features should be somewhat similar to your product description, but they should be easy to read. Product features appear as bullet points that many customers review first. They should tell your customer what your product is and how it will benefit them.
Include 5 bullet points with clear and concise sentences. Include your keyword where relevant to do so, but focus on providing an overview of your product.
Your Amazon product features section also needs to meet the following guidelines:
500 characters max
Should Use sentence case
Must feature 5 bullet points
Include 1 sentence per bullet point
Be specific with features like size, dimensions, color
Don’t use punctuation at the end of your bullet point
Don’t mention sales, promotional pricing, or shipping information
How To Optimize Amazon Backend Keywords
Your Amazon backend keywords are tags that tell Amazon what your product is. Customers can’t see them, but the A9 algorithm can, so it’s important that you fill all five fields in.
Optimize your product listing with Amazon backend keywords by selecting the five keywords you want to use for your listing. These keywords need to be both relevant to your product and varied enough to apply to different variations of your user’s search query.
Whatever keywords you use should also be included in other aspects of your listing, like its description and features.
Your Amazon backend keywords also need to meet the following guidelines:
50 character length per keyword
Avoid punctuation where possible, except commas
Be inclusive of misspellings and variations
Do not repeat the same keyword
Don’t include brand names or product names
How To Find The Right Keywords for Amazon Listings
Increasing your traffic and improving your Amazon SEO will involve choosing the right keywords. Finding good, relevant keywords starts with keyword research.
As with traditional SEO, Amazon SEO keyword research is all about choosing the right keyword for your Amazon product listings. You’ll still need to consider the same two metrics that we mentioned above:
Relevancy: you need to consider how relevant the keyword is. Choose a keyword that your customers are using to find products like yours.
Performance: you should also choose keywords based on their potential to perform. Consider the keyword’s search volume as well, or you run the risk of limiting the number of customers that you reach.
Of course, there are plenty of keyword research tools available to help you find the right keywords and their search volumes. There are also specific tools that can tell you what people are searching for on Amazon and how many people are searching for it.
These tools include:
Amazon Auto Fill
Amazon Automatic Campaigns
Keyword Research Using Amazon Auto Fill
Amazon’s auto fill feature a simple and free way to start your keyword research. Use the search bar on the Amazon home page to record the auto-fill suggestions that Amazon generates for your keywords.
Log out of your Amazon account
Open an incognito tab
Navigate to the Amazon homepage
Enter your seed keyword in the search bar but do not press search
Note all of the auto-filled suggestions that Amazon generates in the search bar
This method is so effective because autofill suggestions are things that Amazon customers are actually searching for. You’ll have a list of related phrases and words that can support your keyword strategy.
However, while using this method generates relevant keyword suggestions, it will not give you an indication of performance metrics like search volume.
Amazon Keyword Research Using Sellzone
Sellzone is a suite of tools to help you optimize and manage your Amazon listings. Its Traffic Insights tool allows you to assess your market and audience potential using existing listings.
Sellzone offers insights into your competitors’ keywords, which you can then use as keywords in your own listings.
This method will help you to identify a list of competitive keywords that have performance potential.
Keyword Research Using Amazon Automatic Campaigns
You can use Amazon’s Automatic Campaigns tool to review your existing product listings on Amazon and discover other potential search terms that your product already converts for. The tool also includes a keyword report, which can be useful in doing additional keyword research
To access this tool, you will need to navigate to your seller’s dashboard, then select Reports → Advertising Reports → Search Term Report.
How To Improve Your Performance Metrics
Performance metrics track how well your product sells, so improving the product listing’s performance should focus on helping customers make the decision to buy.
You can check your product’s conversion data by navigating to Business Reports or Reports → Seller Central’s Detail Sales Page and Traffic. Look for the metric Unit Session Percentage, which is essentially your conversion rate.
You could also use a tool like Sellery Smart Lists, which gives you metric data about your products, like Buy Box performance, competitions, sales data, and more.
If your conversion rate percentage is low, then you should consider optimizing elements of your product listing including:
How To Optimize Amazon Product Images
Your product images are one of the first things your customer sees from the search page, so they’re an important factor in the click-through rate. Images are also the best way a customer can get to know your product before they buy it, so they can directly influence conversion rate.
Focus on your image quality. Product images need to retain their quality when appearing small in search results, when clicked, or when the user zooms in. For most products, you should use multiple images.
The first image should be on a white background with any subsequent images showing your product from different angles, in its packaging, or in situations. These are known as lifestyle images.
Your Amazon product images also need to meet the following guidelines:
1000 px or larger on its longest side (ideally a square image)
Use an infographic
Don’t use a lot of text
How To Optimize Your Product Reviews
Your product reviews tell customers a lot about your product and you as a company. Although you can’t directly impact what they say, you do have some level of control over the types of reviews you get.
Be as honest and accurate as possible in your product description and images. Bad reviews usually come from customers who thought they had purchased one thing and were actually delivered something completely different.
Although misleading and inaccurate descriptions could drive more sales, it also leads to poor reviews and product returns.
You should also actively encourage customers to leave a review on your product listing. You can set up follow-up reminder emails in the Amazon interface so that a customer receives an invitation to leave you a review after a purchase.
If you do receive negative reviews, make sure you respond where possible and follow up with any actions that you can take. If it is a genuine problem with your product, address it as quickly as possible.
How To Optimize Your Product Price
The price of your product has a big impact on how likely user will click on your product from the search results and convert from your product page. If your price higher than other results on the search page, you will probably be overlooked.
Likewise, if your price is much lower, you may get lots of clicks but customers may assume flaws with your product to explain why you are much lower priced.
Carefully consider your costs against the prices of similar items offered by your competitors. Make sure you do price comparisons on Amazon; sellers sometimes list a product for a different price on Amazon than their own website.
There are tools that will help you price match quickly, like the Sellery Automatic Pricing Rule. This tool automates your pricing so that you match the price of a similar product, whether higher or lower.
Optimizing your product price doesn’t mean being the cheapest listing or dropping all of your prices. If you are priced higher than other products, a customer needs to understand why from the search results. You’ll need to provide a very clear reason in your product title and image.
Follow the tips in this guide and choose relevant keywords to optimize your product listing. You might notice some positive movement in your Amazon rankings, but that doesn’t mean that you can rest easy.
Just like traditional SEO, Amazon SEO is always changing so you will need to stay on top of your Amazon listings on Amazon. Keep optimizing and managing the elements of your listing that the Amazon A9 algorithm tracks.
Maintenance will help you appear in the right searches and ultimately drive more traffic.
10 Powerful Strategies to Boost organic App Downloads
Tips to Increase Mobile App Installs/ Downloads Organically !
You’ve finally built your own app. Now you have to focus on to increase mobile app installs/ downloads organically.
You love your design, your app icon, and it works flawlessly on every device you tested it on. The niche you found is unexplored and competition-free.
There’s only one problem (and it’s a big one):
No one is downloading your app.
If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen.
Once you get downloads you’ll be able to make some real money.
All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads organically, let’s first understand how apps are downloaded in the first place.
How App Store Optimization Works
The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.
The two are very similar in relation to your app’s success, but ASO has even greater impact on its listing than SEO does for Google search results. ASO is specifically what increases the visibility of your app in the marketplace. The higher its rank, the more users will find your app when they search.
And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO:
Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.
App downloads:The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.
Keyword relevance:Apps with popular keywords in their title and description may see more downloads.
Revenue:Apps with a good record of revenue generation will get more visibility from the app store.
Country:Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
Backlinks:If you can include backlinks to many relevant pages, you can improve your app ranking.
Social proof:Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it.
App starts:The number of times users actually open your app also has a significant impact on ranking.
Retention:The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.
Taking all of these into account can dramatically alter the way your app is perceived by the general public, and how it’s treated by app store algorithms.
Now that you have a better understanding of where your app lives once its published, let’s look in more detail at the 10 best ways to boost your app’s downloads.
1. Create an Enticing App Icon
Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognizable.
Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it.
With that said, you should keep the app icon as straightforward as possible, and not too flashy. Simplicity is best – you don’t want it cluttered and confusing to the eye.
2. Social Media Outreach
Before you decide on which social networks to use to build your app’s public personal, you have to decide what angle to start from. This means your social media voice must match your app’s personality.
Who is your app? If it were a person, what would it sound and act like?
When posting, use that voice consistently. If your app is edgy and “cool,” don’t bore your fans with bland business language. But if your app is geared towards young professionals, that business speak might suit your audience well.
The social media platforms where apps tend to get the most attention are:
But don’t just post information and promotions concerning your app to these platforms. Create conversations and engage with your fans. Reply to comments in your app’s voice to increase engagement. Such a relationship will increase word-of-mouth praise of your commitment to users, and increase downloads as a result.
One word of caution: each social media platform has its own terms of service regarding contests, giveaways, and advertising. Be sure you’re never in violation of them while you draw attention to and build loyalty for your app.
3. Name and Describe Your App Appropriately
A good title means the difference between people knowing your product by name and referring to it as “This thing on my phone.”
So, if you want your app title to stick in people’s heads, the name needs to be unique and appropriate. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:
Don’t use names that are already in use – Search extensively before you settle on a name and click Publish, or else you might end up face-to-face with a lawyer.
Keep your app name short and sweet, easy to spell, and memorable.
Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
And while app stores give you a 225 character limit, you should only use around 25 of them. That’s all that shows up in a search result, so be sure those characters are used wisely.
Your description, on the other hand, is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.
So, while you don’t need to pack it with keywords, you do need to be strategic with it. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.
4. Market Your App Effectively
If you’re fortunate enough to have a marketing budget, don’t be too conservative with it.
Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.
It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns.
Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:
One of the most important aspects of your app description is your collection of photos, screenshots, and videos.
Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results.
A good combination of these two is crucial to encouraging users to click that download button.
Here are a few ways you can use photos to make users more interested:
Show what your app actually looks like for users – not splash screens.
Make sure your screenshots contain different aspects of the app in action.
Include explanations, captions, and arrows that show users what they can do inside your app.
Put extra emphasis on the most popular and needed features of your app.
Convince users that your app has a better design than that of your competitors.
If you have the necessary tools, you can even design a video for your app. If you don’t have the tools to make your video, you can hire a professional agency or find mobile specific video editors like the creators at Apptamin.
And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all.
6. Ask for Reviews
If you can draw positive reviews from fans of your app, you can see your downloads increase exponentially.
Reviews that declare your app a valuable download or say it provides a great user experience are “testimonials” that let other users know your app is worth downloading.
You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely.
Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed.
So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests.
In your press releases, mention the fact that you’re looking for feedback. In some cases, the media outlets you’ve sent them to will already have someone on their staff specifically there to review apps.
Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. And once a publication writes about you, contact every smaller outlet you’ve reached out to in the past. Refer them to the new article and they might write their own with the initial reviews in mind.
You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews.
7. Devise Clever Promotions
If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads.
An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion.
The games were able to increase total global revenue by an average of 437 percent in the seven days during the price-drop promotion.
Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
8. Hacking the Press
According to a story from Entrepreneur.com, one app developer was able to dramatically increase his downloads and drive impressive revenues by “hacking” the press.
Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him.
He then realized that if he sent the same press releases to select foreign markets – Russia, Spain, Germany, Italy, and France – he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store.
As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice.
You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!
9. Sharpen Your Keywords
Remember when we talked earlier about the difference between SEO and ASO?
We’ve covered a lot about ASO so far, so here’s how to make sure your app is optimized for search engines.
Say you have a finance app called “Modern Finance.” When choosing your keywords, you’ll want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines.
What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.
You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you’ve located your app.
But remember – you shouldn’t just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.
10. Focus on the User
It’s not all about the number of downloads you get. It’s also important to know how, when, where, and by whom your app is used.
Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. They’re also the key to generating continuous downloads.
Analytics should inform you of your users’ behaviors from download until deletion (if they ever do delete your app!). They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app.
Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data.
There’s also Flurry Analytics, a service that boasts huge clients like Yahoo!, EA, and Groupon.
Flurry provides you with loads of info about your app, including:
Usage: Active users, sessions, session lengths, frequency, retention, and more.
Audience: Your users’ interest, personas, and demographic breakdown.
Technical: Device information, carrier data, firmware versions, and details on bugs and errors.
Events: Define events, see user paths, and create funnels.
There are a lot of other resources out there for analytics for your app. Here are a few:
Any of these are great options to know how your app is used and what you can do to improve the user experience. The data you’ll get along with your download tracking will help you adjust your app marketing and improve your tactics for boosting those downloads.
Generating more downloads for your app is not always the easiest thing to accomplish.
But, if you make use of these tips and best practices, you’ll see a considerable boost in downloads and app store rankings.
Always remember to keep your target audience’s preferences in mind when trying out these strategies. What works best for general consumers might not work as well for your audience – so use these tips while keeping their best interests at heart.
And here’s one last tip: the iTunes App Store and Google Play sometimes change what they consider most important for apps to feature. So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need. That way, you’ll always stay high in app store rankings.
If you do all of this successfully, you can feel pretty confident knowing you’ll be able to drive some serious app sales.
Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section!
Most Effective Strategies for App Store Optimization (ASO) in India!
Strategies for App Store Optimization (ASO) in India: Globally there are billions of smartphone users, and that number steadily increases year after year, generating a huge market for the creation and purchasing of apps.
There are over four million apps that rank on the Apple App Store and Google Play Stores today, which means you’ll need to get strategic about marketing your app if you want to generate mobile downloads and engagement.
Here is 7 Strategies for App Store Optimization Guide (ASO) to boost the visibility and ranking of your app.
What is App Store Optimization?
App Store Optimization (ASO) are improvements made on an app download page to help your app to climb the visibility ladder and encourage more people to download it.
ASO is primarily focused on the world’s two leading app store platforms: the Apple App Store (iOS) and Google Play Store (Android).
If you are creating an app or already have one on the marketplace, ASO is crucial for standing out in a crowded app market.
“ASO is not a ‘one and done’ project, it needs continuous attention and consistent updates,” explains Emery.
7 Strategies for App Store Optimization (ASO) in India
There are seven basic principles for ensuring that your app is optimized for the app store.
Following these tips will help you effectively market your app, identify your top competitors, and take your app to the next level.
1. Use Relevant Keywords
Researching the right keywords for your audience is essential.
You will need to pinpoint what keywords your potential customers are searching for and ideally the keywords that your top competitors use.
Matching keywords with your customers’ needs will help them more easily find your app on the app store.
Don’t use keywords unrelated to your app, it will penalize your ranking.
Only use one form of a keyword (singular or plural).
Do not use keywords that include the word “app” or your competitors’ brand names.
For help analyzing keywords, we recommend starting with Google Keyword Planner and migrating to app store optimization tools like Mobile Action and Sensor Tower.
2. Optimize Your Title & Description
Titles are the single most important metadata you can use to get more downloads.
Focus on writing a title that is under 25 characters so the entire title is visible on the app browse screen. A title should also be memorable to increase downloads. Using your company’s name and top keyword will make your app easier to search for.
Once you have chosen your title, try to search for your app. If there are thousands of results, your title isn’t creative enough.
The description should include as many relevant keywords as possible (without stuffing) in the first 250 characters. Anything after this initial description requires a “read more” click from the potential customer.
3. Include Compelling Icons & Screenshots
Compelling visuals can give you an edge in the app marketplace.
Choose an app icon that is easy to recognize and will be memorable for your brand. Aim to use different colors than your top competitors to eliminate any confusion from potential customers.
The majority of people will look at your screenshots before making the decision to download, so don’t skimp on these. We recommend using as many screenshots as the marketplace will allow you to upload.
Use a colorful template so your screenshots look professional and aesthetically pleasing together. The text should not be the primary focus. Include visual features that show how your app is more valuable than its competitors.
“Always be testing your creative; screenshots & preview videos. This will have a large impact on your ASO performance,” says Emery.
4. Add Video
Creating a video within your app’s page can increase downloads by 35%.
This significant increase is more than optimizing your title (15%) and visuals (30%). Every increase in downloads is also an increase in your rankings.
Since most people prefer to search and download an app within a few minutes, upload a video that showcases your app’s most valuable feature.
5. Research Your Competition
While understanding who your competitors are and their business strategy is important for any successful business, it is especially important in ASO.
Before adding your app to the marketplace, you should nail down the best category for your app.
Factors to consider when choosing a category include:
the number of competitors
the number of apps that are consistently updated
how popular the category ranks (in downloads)
Once you have added your app to the marketplace, you will need to consistently monitor the top performing apps in your chosen category. See if their ranking changes when they add a keyword or change their metadata.
Do your best to rank new keywords before your competitors have a chance to. You will also want to track competitors that have a similar purpose, app features, and even apps that are simply using the same top keywords you are using.
According to App Tweak, a competitor analysis tool, you should be able to narrow your top competitors down to five so you can effectively manage a consistent ASO routine.
6. Build Backlinks
To build the best backlinks, your app should be actively linked on websites that are relevant to your app and have authority according to Google’s current algorithm standards.
Backlinks can be in text form or by image using the ALT (ALTernative text) tag.
While there is some controversy about the effectiveness of backlinks in regards to ASO, it is conclusive that quality vs. quantity is the preferred method of backlink success.
7. Drive Traffic (and Downloads) to Your App Store Page
Having a website that is SEO optimized to host your app information will allow you to drive traffic directly to your app store pages.
Utilizing this website for your app can also help you rank on Google, enabling those doing a simple web search for another option for finding and downloading your app.
You can also use paid app advertising to drive traffic to your app — such as Apple Search Ads (ASA) or Google Universal App Campaigns (UAC).
App Store Optimization Strategy
Mastery of ASO will not happen overnight.
However, if you spend a little time each day working on your app store optimization checklist, you will be pleased with the progress you can make.
Once you are comfortable with the traction your app is receiving, you can venture into promoting your app with paid advertising to further take advantage of ASO and increase your app’s market share.
YGOSEO is the outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.
Mobile searches for “do I need” have grown over 65%. For example, “how much do I need to retire,” “what size generator do I need,” and “how much paint do I need.”
Mobile searches for “should I” have grown over 65%. For example, “what laptop should I buy,” “should I buy a house,” “what SPF should I use,” and “what should I have for dinner.”
Mobile searches starting with “can I” have grown over 85%. For example, “can I use paypal on amazon,” “can I buy stamps at walmart,” and “can I buy a seat for my dog on an airplane.”
Mobile Search Trends Drive Content Relevance Trends
The above kinds of queries for both personal and conversational search are trending upwards and represent a meaningful change in what people are looking for. Content should adapt to that.
Each kind search query can be answered by a different kind of web page, with different content length, with different needs for diagrams, maps, depth, and so on.
One simply cannot generalize and say that Google prefers short-form content because that’s not always what mobile users prefer.
Thinking in terms of what most mobile users might prefer for a specific query is a great start.
But the next step involves thinking about the problem that specific search query is trying to solve and what the best solution for most users is going to be. Then crafting a content-based response that is appropriate for that situation.
And as you’ll read below, for some queries the most popular answer might vary according to time. +For some queries, a desktop optimal content might be appropriate.
2. Satisfy the Most Users
Identifying the problem users are trying to solve can lead to multiple answers.
If you look at the SERPs you will see there are different kinds of sites. Some might be review sites, some might be informational, some might be educational.
Those differences are indications that there multiple problems users are trying to solve. What’s helpful is that Google is highly likely to order the SERPs according to the most popular user intent, the answer that satisfies the most users.
So if you want to know which kind of answer to give on a page, take a look at the SERPs and let the SERPs guide you.
Sometimes this means that most users tend to be on mobile and short-form content works best.
Sometimes it’s fifty/fifty and most users prefer in-depth content or multiple product choices or fewer product choices.
Don’t be afraid of the mobile index. It’s not changing much.
It’s simply adding an additional layer, to understand which kind of content satisfies the typical user (mobile, laptop, desktop, combination) and the user intent.
It’s just an extra step to understanding who the most users are and from there asking how to satisfy them, that’s all.
3. Time Influences Observed User Intent
Every search query demands a specific kind of result because the user intent behind each query is different. Mobile adds an additional layer of intent to search queries.
“The proliferation of devices has changed the way people interact with the world around them. With more touchpoints than ever before, it’s critical that marketers have a full understanding of how people use devices so that they can be here and be useful for their customers in the moments that matter.”
Time plays a role in how the user intent changes.
The time of day that a query is made can influence what device that user is using, which in turn says something about that users needs in terms of speed, convenience, and information needs.
Google’s research from the above-cited document states this:
“Mobile leads in the morning, but computers become dominant around 8 a.m. when people might start their workday. Mobile takes the lead again in the late afternoon when people might be on the go, and continues to increase into the evening, spiking around primetime viewing hours.”
This is what I mean when I say that Google’s mobile index is introducing a new layer of what it means to be relevant. It’s not about your on-page keywords being relevant to what a user is typing.
A new consideration is about how your web page is relevant to someone at a certain time of day on a certain device and how you’re going to solve the most popular information need at that time of day.
This research focused on understanding what made content interesting and what caused users to keep clicking to another page.
In other words, it was about training a machine to understand what satisfies users. Here’s a synopsis:
In general, I find good results with content that can be appreciated by the widest variety of people.
This isn’t strictly a mobile-first consideration but it is increasingly important in an Internet where so people of diverse backgrounds are accessing a site with multiple intents multiple kinds of devices.
Achieving universal popularity becomes increasingly difficult so it may be advantageous to appeal to the broadest array of people in a mobile-first index.
7. Google’s Algo Intent Hasn’t Changed
Looked at a certain way, it could be said that Google’s desire to show users what they want to see has remained consistent.
What has changed is the users’ age, what they desire, when they desire it and what device they desire it on. So the intent of Google’s algorithm likely remains the same.
The mobile-first index can be seen as a logical response to how users have changed. It’s backwards to think of it as Google forcing web publishers to adapt to Google.
What’s really happening is that web publishers must adapt to how their users have changed.
Ultimately that is the best way to think of the mobile-first index. Not as a response to what Google wants but to approach the problem as a response to the evolving needs of the user.
This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received my degree.
Almost 30 years later (man, I’m old), this simple three-word sentence still rings true.
The phrase is specifically germane to my current profession of search engine marketing.
Tips to Add Keywords in Your Content
Keywords Are Still King
In the past, I’ve written advice that steers search engine marketing professionals to embrace optimizing for topics over keywords.
I still believe that for many of us, this is sage advice.
Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases.
But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results.
Don’t Get Stuffed
It’s a given that you need to use the keywords you want to show up for in the copy you write.
But if you use too many keywords, or use them in the wrong place, you run the risk of sounding strange and non-authoritative to your audience.
Worse, your copy could look like it’s stuffed with keywords to both your users and the search engines.
Search engines don’t like keyword-stuffed copy.
Users don’t buy from sites that stuff keywords into their copy.
So the question becomes, how do I include the keywords I need but still write copy that makes sense to users and works for search engines?
Don’t Target Too Much
There is no magic number of keywords that can be targeted on a single page.
The variables in keyword competition, as well as the variables of the content itself, doesn’t lend itself to a one-size-fits-all formula when it comes to the number of keyword phrases that a single page should target.
But the fewer keywords a page targets, the easier it is to create a compelling copy on a page.
When I am writing copy, I will keep a post-it note with the keywords I want to target for a particular page and topic.
Every time I use a keyword, I make a mark by it on the post-it note.
But if I don’t get all the keywords in when I’ve written the copy, I don’t worry too much about it.
If possible, I create another page to target the keywords that are leftover.
Sometimes, when we are grouping keywords for pages, which is usually done before the copy is written, it’s hard to know exactly how well the grouped keywords will flow in the copy.
You should never force a keyword into a page where it doesn’t belong.
As a general rule, I like to target 2-5 keywords per page of written content.
Of course, that’s a general rule.
I will vary on the number of keyword phrases target based on a number of variables – including the content length, the competitiveness of the keywords, and most importantly the flow of the copy.
A Page’s Content Is Not Just the Copy
It’s easy for even the most veteran SEO to forget that not all keywords need to reside in a page’s actual copy.
In many cases, it’s possible to create keyword-rich navigation that not only increases the keyword density of a page but also helps solidify a solid, anchor-text-rich internal linking structure.
SEOs have abused footer copy for years, using it stuff keywords and provide links to useless pages with no other purpose than attempting to fool a search engine robot into ranking an irrelevant page.
However, if one puts effort into creating a useful, keyword-rich footer for a page, the dividends can be enormous.
Properly labeling images while also using keywords is another way to increase your use of keywords – one that many otherwise savvy SEOs either forget or ignore, thinking that results may not be worth the effort.
It’s true the labeling your images may not result in a huge increase in rankings, but it’s the right thing to do from a compliance standpoint, and it does help.
Graphical Breaks & Summaries
The best way I know of to include keywords in copy when I’m out of ideas is to create a bulleted list.
Keywords fit naturally into bulleted lists.
And bulleted lists aren’t just great places for keywords.
Bulleted lists allow you to create a graphical break in copy that makes it easier to read for most users.
Bulleted lists can even be recaps of what you just said in the last piece of copy you wrote.
These lists don’t have to add new information, they can recap what has already been said.
Of course, you can use them to add new information as well.
But lists aren’t the only recaps that are great for getting more keywords into your copy.
An executive summary or TLDR (Too long, didn’t read) pre-amble to a piece of copy is a great place to place your most important keywords toward the top of a page.
Getting keywords into your copy doesn’t have to be difficult.
Getting creative with your writing, as well as with your layout, can yield great results.
When in doubt, read your copy out loud or have someone else read it.
If it sounds like you have too many instances of keywords, you probably do.
Remember, the number of times you repeat a keyword isn’t an important factor.
The important factor is that the times you do include the keyword, it makes sense to both the user and the search engine.
A simple premise that requires an inordinate amount of creativity, hard work, and analytical thinking.
Here are our steps. This isn’t the bible, so these aren’t the only correct way to build quality links, but this process has worked for us.
Step 1: Link Analysis
The first step is to look at your links and your competitors’ links. Who is linking to people in the industry?
We use Moz, Majestic, Ahrefs and a few other tools to help with this analysis.
Be on the lookout for informational sites, sites where content is being created about your industry. These aren’t always that easy to find, so spend some significant time on the analysis.
Look for patterns. Sort the links by authority and go down the list.
Don’t just look at the URL, go look at each site.
It isn’t always possible to look at every site – but it is always possible to find the best ones by starting with the best authority sites and going down from there.
You don’t need hundreds of sites. The idea is to build up a list over time.
Step 2: Leverage Existing Relationships
This should be low-hanging fruit, but it always seems to take more effort than we expect.
It’s amazing to me that clients never seem to want to ask their trusted partners, vendors, customers, and the charities they work with.
Work to gather a list of your existing relationships and create a communication to ask for links. If you have a marketing automation system, use it to communicate.
Ask the people who deal with your partners to ask for a link. This works – and the links are surprisingly relevant.
If you have a relationship with someone who has a website, it’s almost always OK to ask them for a link.
One thing to note here – frequently when you ask for a link, you might be asked to reciprocate. In some cases, this is OK, but try to avoid it if at all possible. This is where link evaluation comes in.
Step 3: Narrow Down the Target List
This may seem counterintuitive to those who want plenty of links. But as I said earlier, we aren’t after a bunch of links – just good ones.
We narrow down our targets to between 10-15 links we want to get.
As a link opportunity is obtained or is no longer relevant (they said no, they didn’t respond to anything, they aren’t relevant anymore, etc..) it goes off of the target list and new opportunity is added.
Unless you have a lot of resources, it usually isn’t productive to target more than 10-15 sites for links at a time. It takes time to build relationships with the influencers and webmasters to get the links.
On average, it’s taking us about two months to get a link in most cases.
The way we narrow down the list is more of an art than a science. We take into account a site’s authority, but we look more for a fit.
Based on the site’s content, would they link to us?
Do we have the content they would want to link to?
Or could we get them to write content for our site?
We also have a process that we use to evaluate links that includes both qualitative and quantitative ranking methods.
Step 4: Build Relationships
Now that you have your list, it’s time to develop your outreach strategy.
Cold pitching rarely works.
Just sending an influencer and e-mail asking for a link is a poor outreach strategy. I get several link requests per day and so does every site owner on the planet.
You can’t break through that clutter – and since most of them are spammy, regardless of how well you pitch, your chances for success are slim especially since we are only targeting a few links at a time.
The best thing we’ve found is to interact with the individuals on social media.
Twitter works really well for this – but some influencers aren’t active there, so you may need to find where they are.
If they allow comments on their content, comment – but don’t pitch or link to your site for your comment. In the beginning that’s almost always counterproductive to relationship building.
Don’t just talk about your site.
You should know the industry. Ask the influencer their opinion on current issues the industry is facing. Send them articles you find about the industry.
Help them. Engage with them. Build a real relationship.
If possible, meet the influencer face-to-face. Buying a beer for an influencer is usually good for a link.
The main no-no is to come out of the gate asking for a link. You’ll fail more times than not, and you’ll also lose the trust of a possible great linking partner.
Step 5: Get Creative
So now we have our list, we’re building relationships, and we’ve worked to get our vendors and partners on board with linking with the site.
Now it’s time to fire up the right side of your brain and get creative.
This is the fun part, but it takes a lot of work.
This is where you take a hard look at yourself and ask, “what can we do to make people really want to link to us?”
Possible items to create include:
Funny and serious insights.
Try something out of the box. You or your client’s risk aversion may get in the way of the creativity, but work to push the limits.
No one links to dull or irrelevant content. No one wants to link to brochureware of sales material.
You need to find your hook. Sometimes you need a different hook for every influencer on your list.
Yes, this takes a lot of time. Yes, this is hard work.
But the ability to create something that the right people want to link to is what separates a good SEO from a great SEO.
Step 6: Rinse and Repeat
Link building never ends.
You can always find more high-quality links.
You need to keep looking for opportunities to create linkable content and find the right people who will link to it.
It is a good idea to work on specific “campaigns” in order to continually refresh your strategy.
But you can’t stop building links. If you do, you will eventually get passed by your competitors.
The Master of Business Administration, popularly called as MBA, is a two-year full-time programme that prepares you for a career in business and administration. This is a globally recognised degree, and the programme has been designed to sharpen the skills necessary for a successful career in any industry.
Many ambitious students may believe that the job opportunities for MBA after COVID-19 will decrease, but this is not the case. The current pandemic scenario has demonstrated that the world requires MBA graduates in addition to world-class doctors, scientists, engineers, and attorneys. Human Resources, Marketing, Sales, Finance, and other essential departments of the company are all covered by an MBA graduate.
Businesses will not shut down in the face of this pandemic because hundreds of thousands of lives are at stake. Additionally, MBA graduates have proven to be the most outstanding potential choice for running a business, without a doubt.
We’ll look at the best MBA specialization and career opportunities post-COVID-19
MBA in Entrepreneurship
Post-COVID -19, there will be a requirement for leaders, innovators, and influencers, who will be burdened with the responsibility to solve the problems during the pandemic. Many tech companies and new industries have supported humanity together during these challenging times with their creativity. However, the world needs more entrepreneurs to help those in need. Therefore, you must focus on Masters in Entrepreneurship. This course is designed to provide students with the knowledge, skills, and networks they will need to succeed as innovators and entrepreneurs. The curriculum teaches students how to develop business concepts, turn those concepts into service and product offerings, and then plan a commercial project to bring those concepts to market.
MBA in Data Analytics
COVID-19 has accelerated the path of technological disruption and digitisation. As a result of the changing circumstances, all businesses have had to review and update their goals. Companies from all industries will need skilled data analysts to undertake thorough market research. Under a course like an MBA in Data Analytics, candidates will learn Predictive Analysis, Artificial Intelligence Tools, Machine Learning Algorithms, Recommendation Systems, and Analytics. Due to the tremendous increase in the professional data analysts’ demands, an MBA in Data Analytics is one of the most in-demand specialisations during this era.
MBA in Digital Marketing
Marketing is a department that seems to remain operational even in the face of adversity. Digital realms have transformed the way we arrange analytics and propose campaigns today. Taking your business on the online digital platform is a fresh new strategy to survive the competition when distribution channels are disrupted, and physical promotions are no longer viable. Businesses may survive in these difficult times by promoting their brands online. The MBA in Digital Marketing provides students with all the required skills and expertise to develop effective digital marketing strategies. The course develops students’ creative capabilities by teaching them how to use digital platforms to target customers and sell their products and services effectively. As a result, after pursuing an MBA in digital marketing, a competitive MBA applicant will identify the proper niche. It is one of the most demanding MBA programmes available today.
MBA in Finance
During the lockdown, a lot of people have stopped spending more. There can be many reasons for the same, like uncertainty about the future, closure of many businesses/activities to spend on, restricting travel and entertainment. As a result, people started investing their money, which has resulted in the Fintech industry’s growth. Not to take away the fact that financial companies were already growing pre-pandemic as well. In recent years, the finance industry has been one of the most sought-after MBA specialities. MBA finance professionals are anticipated by everyone from banks to money managers. Therefore, there is a tremendous demand for leveraged finance professionals today. MBA in finance would point young brains in the right direction while also exposing them to appropriate job titles. It will undoubtedly be one of the most in-demand MBA specialisations in this era of disruption.
MBA in Operations and Supply Chain
With the onset of the pandemic, many businesses were forced to stop their supply chain and production department, which took a massive toll on their efficiency. However, with the situation at ease and businesses fully motivated to work at their best, there is no denying that businesses will look forward to pushing their boundaries. Therefore, they need operational managers to handle the business systems and supply chain management. The MBA in Operations and Systems provides a unique approach to today’s businesses. It’s an excellent opportunity for individuals who are motivated by independent thought and successful businesses. The development of problem-solving abilities is the focus of operations. The secrets to everyone’s success are a viable infrastructure and technological advancements.
MBA in Human Resource
The number of job options available in the human resources sector after COVID-19 is predicted to rise steadily. The business will hire more and more employees. Be it professional, executives, foreman, or fresh graduates. It is without a doubt the responsibility of HR to bring in the best talent to an organisation. Human resource management is one of the most important aspects of any business. Both small and large businesses benefit from a thriving human resource department. MBA in Human Resource Management is a great option for someone who values communication and organizational skills. HR analysts are employees tasked with resolving human-resource-related issues inside a company. They make sure that employees adhere to the company’s HR policies. In general, they serve as a link between management and personnel. They may also assess the performance of individual staff on occasion.
COVID-19 has demonstrated that we can all live in peace while assisting one another. As HR professionals and recruiters are always searching for good MBA graduates, the scope of MBA post-COVID-19 would experience rapid growth. One of the best parts of pursuing an MBA is that you can go straight into a management job, whereas other applicants will take a long time to get to that level.
Now you have a better understanding of MBA specializations and job opportunities in the post-COVID-19 era. Keep in mind that an MBA is now a necessary ingredient in the formula for success. No one can stop you from ascending the ladders of success if you have an MBA degree. You can become a world-class leader, and your leadership abilities can be the driving force behind an organization’s success.
Author Bio: Abhyank Srinet is a passionate digital entrepreneur who holds a Masters in Management degree from ESCP Europe. He started his first company while he was still studying at ESCP and managed to scale it up by 400% in just 2 years. Being a B-School Alumni, he recognized the need for a one-stop solution for B-School to get in touch with schools and get their application queries resolved. This prompted him to create MiM-Essay, a one-of-a-kind portal with cutting edge profile evaluation and school selection algorithms, along with several avenues to stay informed about the latest B-School Updates.