What role does the Keyword Density plays in search engine optimization
02.15.2010 | SEO | sri
Keyword density is a term used for number of times the selected keyword appears within the content of the web page. But one should keep in mind that keywords shouldn’t be over used otherwise you will be penalized for spamming the keywords by search engines. Therefore you should use keywords sufficient enough to appear at important places.
In case you use keywords after every other word, then it is for sure that your site will probably be rejected as a spam site.
The keyword density is expressed as percentage of the total content displayed on any given web page. For example if you have 500 words in any given web page then the keywords with in the content should be 4 to 5 percent. This is mostly recommended for any search engines. It is commonly the accepted range of displaying keywords within the web page and it is necessary to stay within that limits in order to get recognized by search engines and do not exceed that to avoid penalizing by search engines.
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One should always remember that this rule applies to every page that you take online. It is also same not for one particular keyword but for every keyword that you use for optimizing your website.
Here are the few steps that can help you in checking keyword density of your web page.
* Copy the web page content into any word processing software such as word.
* Then select all the content from tools menu -> word count. Note down the number of words that present on the page.
* Next ctrl + F to find the number of times the keyword is present by placing the keyword in replace tab. You can do this by placing the same keyword in the replace tab as the one in the find tab. With this you can make sure that text is not changed.
* When you finish this process, the word provides number of times the word was replaced. With this you can come to number exactly how many times the keyword was used in that particular page.
* Lastly you can use the total number of words for that page and total number of keywords to calculate the keyword density.
This is very simple process that every one can make out if you require any suggestion about the keywords usage and selection for optimizing your website then contact search engine optimization company for further assistance.
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